I laughed far too hard at that
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Originally posted by PeeJay View PostOriginally EMS denoted the wrapper colour we preferred in England not the quality. Similarly American Market Selection (AMS) referred to candela wrappers.
They probably then just bung the nicest looking ones to the UK
I'm not sure when draw testing was introduced in Cuba..--
I think I may finally have this CAD under control...
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I suppose if H&F where targeting the masses more than the top echelon of the market would they be able to sell the more expensive brands? Maybe Cuba sees this the best market for top end cigars and also have a say it that. Could be the reason why H&F are the sole importers.
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EMS is no guarantee of quality imho.
The only thing it confirms is that the cigars were UK sourced and UK duty paid. Anything else is pure marketing.
As PJ mentioned, it originated because the Brits preferred lighter wrappers. The thing to bear in mind with this is that the volume was a great deal lower, so much easier to manage in that manner.
I've had boxes from all over and can confirm that I have had awesome EMS boxes and shocking EMS boxes - just as the same from holiday sources.
Tbf, it's just one more reason to buy very carefully.
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