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"Flake advert was always a bath over running or some such sensual disaster as the flake was slipped into some lipstick heavy pouty lips!"
Most of my work in this area is on the sexualisation of the subject matter or the 'vehicle' that is placed to deliver an objectified suggestion. The materials that I use I wouldn't post here because they are so overtly sexualised, admittedly the majority of those images are related to cigarettes and not cigars.
However cigar adverts have ventured into the 'dumb' argument
Cigars have become synonymous with class, elegance and style however there remains a subliminal hit within each of the following images. It could be argued that these appeal to a more refined and cultured mind...and the imagery that classical sexual objectification brings; conjecture is a wonderful form of devils advocacy
There have been examples where there has been a clear and unambiguous effort to try to tie the sexualisation of the model into the iconography of the cigar...which, in my humble mind...has failed.
Just doesn't work...there is little association subliminally with the object and the vehicle...cigars just don't carry such 'erotica for dummies' too well unlike cigarettes.
So, we can look to intellectualise the cigar again by offering notable women in conjunction with the cigar. The two are clearly distinguishable and 'blend' more sympathetically.
Many of the new marketing strategies are working the dark colours (Noir-ism I call it) where we are using light and shade to cultivate exclusivity and to simplify what is a beautiful article in itself...
Take your pick of the previous sentence for this...
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