OK, so this is probably a silly question (first of many?), but one thing that's struck me since I've been browsing online suppliers is that cigars are no more expensive to buy in singles than they are in a box (per cigar). I would have expected that there would be a discount for buying a box (or to put another way, a premium price for buying singles as boxes would have to be split), so why do people buy boxes? Is it as simple as people knowing what they like and knowing they will get through them? or am I missing something obvious?
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